Trend Whisperer, a blog by Sherri Scheck-Merrill
Black Friday, November 29, 2013, is more than a day of just seeking out great prices! It’s an annual trend for many who consider “shopping their sport” and Black Friday, dare I say, their Super Bowl!
Part of the mass appeal, besides kicking off the gift-giving season, is the support factor of this long time cultural phenomenon. It’s a trend driven day where the best of the best shopping devotees thrive on the thrill of anxious crowds, holiday music, artistic displays and of course, the competitive atmosphere.
Another reason the retail world is in “major anticipation mode” for November 29th, is the buzz about Showrooming, which is the art of shoppers using real-world stores for “browsing” and websites for “purchasing”. However this year, there is a polar-opposite shift where shoppers are predicted to do just the opposite – purchase their items physically in the stores “after” conducting their research online! And not a surprise, this new trend already has a name, “Webrooming”,and while the average consumer has never heard of the term, plenty plan to engage in the practice which has retailers anticipating an extremely lucrative Black Friday.
The benefits attracting this new wave of Webroomers are straightforward; no shipping costs, the fulfillment of immediate gratification and the beauty of avoiding any of the guesswork related to purchasing something they can’t see and touch in person.
So in the spirit of a profitable holiday season, I leave you with a simple thought to ponder: Where will you be conducting your shopping on Black Friday? Will you be Webrooming or do you plan to spend some time online at the likes of Amazon and other simple and quick mass-appealing websites?
# # #
Sherri Scheck-Merrill is a hospitality industry professional with a passion for excellent hotels and resorts. She is passionate about hotels, interior design, fashion, and beauty. As Vice President of Amenity Services Inc., she focuses on hotel business development and guestroom product design. She distinguishes herself by researching, teaching and reporting U.S. trends for her own fashion and export business.
She is a three-time nominee for Businesswoman of the Year by California’s Orange County Business Journal. A UNLV student-athlete/Harvard Executive Education Consumer Marketing graduate, she licenses popular retail brands for hotel guestrooms.
After spending several years on a tennis court, followed by the role of head buyer at the largest West Coast-based sporting goods and fashion apparel export company, her knack for predicting trends landed her a columnist position at Orange Coast Magazine. She is also the author of the biannual trend-forecasting report for a major retailer in Osaka, Japan, and writes a popular blog about trends for Hotels – the magazine of the worldwide hotel industry.