Good-bye Flock. Hello Plank.

Trend Whisperer, A blog by Sherri Scheck-Merrill

wallpaper_flock 1This week’s trend is not about your grandmother’s wallpaper but rather a wallpaper covering that offers unbelievable texture as well as “surprising intrigue” once the admirer realizes it’s not the real deal.

For those who thought wallpaper had altogether lost its luster after its long reign as a design staple, the product is again trending, which is why I’ve had it on my radar to share. It’s a fascinating touch for a pre-established statement wallpaper_woodswall or any wall you have an interest in transforming.

Before I get into what makes the new version different than what your grandmother may have used, allow me to share a fascinating history lesson on wallpaper.  First, it dates back to the thirteenth century right before the Renaissance period and initially, it was used to feature religious images that were created as an alternative to expensive tapestries.  The wallpaper products were actually hand-painted via a stenciling process, thus the reason many were later claimed as statements of art.

wallpaper_planksIn the past, most people have been leery of adhering massive amounts of paper to walls. Today, with consumers not as attracted to long-term décor as they once were, many are finding it worth the removal process headache when it’s time for a change. 

Thanks to digital technology, there are several prints that will allow you to focus more on a natural motif vs. domineering florals and patterns that in a few years might have you asking, “What was I thinking?!” Reclaimed wood, animal skins, vintage plates, lace and metallic prints have all been adopted for wallpaper projection.Two companies I spoke to agreed that reclaimed wood planks are the top wallpaper_colorful woodsellers and most purchases are on a matted vs. coated or glossy paper.

Today’s options have so greatly improved that “statement walls” are often ranked in the Top 10 for 2014 design trends – a big thing for the return of wallpaper.

wallpaper_wood tilesSo tell me, did reading about this trend trigger a wallpaper memory from your past?  Did the word “flocked” come to mind? And, would you consider using one of the new digitized papers? Take a look at the amazing examples before you respond.


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DSC01025Sherri Scheck-Merrill is a hospitality industry professional with a passion for excellent hotels and resorts. She is passionate about hotels, interior design, fashion, and beauty. As Vice President of Amenity Services Inc., she focuses on hotel business development and guestroom product design. She distinguishes herself by researching, teaching and reporting U.S. trends for her own fashion and export business. She is a three-time nominee for Businesswoman of the Year by California’s Orange County Business Journal. A UNLV student-athlete/Harvard Executive Education Consumer Marketing graduate, she licenses popular retail brands for hotel guestrooms.  After spending several years on a tennis court, followed by the role of head buyer at the largest West Coast-based sporting goods and fashion apparel export company, Sherri’s knack for predicting trends landed her a columnist position at Orange Coast Magazine. She is also the author of the biannual trend-forecasting report for a major retailer in Osaka, Japan, and writes a popular blog about trends for Hotels – the magazine of the worldwide hotel industry.
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