Starbucks Reusable Mug

Starbucks and $1 Reusable Mug: Trying to Fit a Shoe on the Wrong Foot (via Ecopreneurist)

Starbucks introduces the $1 reusable plastic mug that bears the Starbucks logo and is white to match its disposable cups. The coffee chain will offer a dime discount for refills with the reusable mug, hoping this will encourage coffee lovers to bring them in. But will it drive change? This new offering…

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